Experience
Architecture

E/Line Architecture is dedicated to crafting exceptional luxury jewelry and watch brand environments, where every detail is thoughtfully designed to enhance the customer experience. We believe that the choreography of the store journey—from the overall layout to the intricate details of casework and lighting—is essential in creating a space that is both immersive and memorable. We deliver luxury retail environments that not only engage the customer but also celebrate the essence of prestigious brands while optimizing the unique business operations of jewelry stores. Our approach is rooted in creating spaces that reflect the artistry and craftsmanship of fine jewelry and timepieces.

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Transformative Focus

Our work is focused on crafting luxury jewelry and watch brand environments that bring transformative change to the customer experience, our client’s store, and their operations. Every project is a delicate balance between our client's needs, budget, and delivering outstanding results—and we believe that every detail matters.

We take the time to understand our client’s passion and work closely together to bring it to life. We are not afraid to ask questions, challenge conventions, and push boundaries to create spaces that are both innovative and timeless. Whether designing custom displays or refining the choreography of a store layout, we find the magic in even the most mundane requirements, turning them into opportunities for elegance and efficiency.

Through a combination of creativity, problem-solving, and hands-on dedication, we create retail environments that engage clientele, celebrate luxury brands, and optimize business operations—delivering spaces that are as functional as they are extraordinary.

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Recent Projects

We understand that every jeweler, their clientele, and their store location is uniquely different. No matter the limitations of project size or budget, our focus remains on designing unique, service-oriented environments that embody the spirit of our client, luxury, and ensuring that every interaction within the space is as extraordinary as the pieces on display. That’s why we take the time to truly understand your needs, goals, budget, and schedule, ensuring a tailored approach that results in a seamless and successful project. E/Line Architecture consistently delivers exceptional retail experiences that reflect both the artistry of fine jewelry and the excellence of our clients’ businesses.

Baltimore, Maryland

The 1916 Company | Radcliffe Jewelers

Newtown Square, Pennsylvania

Benari Jewelers

Charlotte, North Carolina

Reeds Jewelers

Christiana, Delaware

Radcliffe Jewelers / The 1916 Company

Wilmington, North Carolina

Reeds Jewelers

Miami, Florida

Patek Philippe / The 1916 Company

Pittsburgh, Pennsylvania

Henne Jewelers

Brandon, Florida

Reeds Jewelers

Greenville, South Carolina

Reeds Jewelers

Philadelphia, Pennsylvania

Govberg Jewelers / The 1916 Company

Atlanta, Georgia

Brown & Co. Jewelers

Towson, Maryland

Radcliffe Jewelers / The 1916 Company

Asheville, North Carolina

Reeds Jewelers

Charlotte, North Carolina

TAG Heuer / Reeds Jewelers

Dubai, United Arab Emirates

WATCHBOX / The 1916 Company

Baltimore, Maryland

Baltimore Jewelry Center

Bethany Beach, Delaware

Bethany Beach House

Naples, Florida

La Maison Yamron

Raleigh, North Carolina

TAG Heuer / Reeds Jewelers

Ruxton, Maryland

Hearth Pavilion Addition

Baltimore, Maryland

Private Residence

Hanover, Maryland

Phillips Corporation

Leadership

Eric Lewis approaches design as a dynamic interplay between client involvement, interdisciplinary research, and programmatic requirements. He has over 25 years of experience listening and learning from his clients and transforming their needs into built projects that exceed the loftiest expectations — winning numerous awards for retail, residential, commercial and institutional clients.

Eric earned his Bachelor of Art in Architecture at Lehigh University and a Master of Architecture at The University of Pennsylvania. He is certified by the National Council of Architectural Registration Boards and currently licensed in ten states and as required for each new project. He values community service and has volunteered with Maryland Art Place, Lynne's Garage, Hands-On-Baltimore, and AIA Baltimore.

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9-time AIA Baltimore
Design Award Winner

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LEED AP
Certification

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AIA Registered
Professional

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