As Architect of Record, we played a critical role in bringing the TAG Heuer vision to life, ensuring that all design and construction drawings aligned with U.S. standards, codes, and site conditions. Our expertise extended to resolving unforeseen challenges hidden within the previous tenant’s buildout, seamlessly adapting the design while maintaining the integrity of the brand’s luxury retail experience.
Working within a mall setting, we carefully coordinated with mall ownership, our client, TAG Heuer, the general contractor, and storefront specialists, ensuring a smooth approval and construction process. Through meticulous planning and collaboration, we successfully delivered an environment that reflects TAG Heuer’s precision, craftsmanship, and brand identity within the constraints of a dynamic retail environment.
TAG Heuer / Reeds Jewelers