Christiana, Delaware

Occupying a premium corner mall location, this full-service jewelry and watch boutique was designed to make a striking first impression while setting the tone for the luxury brands within. As the flagship brand, Rolex takes center stage, complemented by Cartier, Tudor, Breitling, and Panerai, creating an unparalleled shopping experience for watch and jewelry enthusiasts.

The custom storefront was meticulously crafted to attract customers, offering a refined yet inviting warmth that reflects the exclusivity of the brands. Inside, the boutique seamlessly blends elegance and functionality with custom designed casework, incorporating dedicated spaces for sales, client consultations, and full-service jewelry and watch care. A curving feature wall with extensive storage enhances both display and back-of-house efficiency.

The floor plan presented a unique challenge due to the irregular shape of the lease area. Through thoughtful spatial planning, the design maximizes flow, brand visibility, and customer engagement, ensuring a seamless experience for both shoppers and staff. Dedicated employee work areas are strategically integrated to support both retail operations and service functions.

This boutique’s design excellence was recognized as a finalist for WatchPro U.S. 2023 Best New Store of the Year, a testament to its innovation in luxury retail.