Wilmington, North Carolina

This flagship store for the renowned REEDS Jewelers has been recognized as WatchPro U.S. 2024 Best Refurbished Store of the Year, a testament to its transformation into a premier luxury destination. The project involved a complex, multi-phase renovation, carefully executed while the store remained open to customers, ensuring a seamless evolution without disrupting the retail experience.

At the heart of the design is a stunning Rolex environment, complemented by dedicated areas for David Yurman, Tudor, TAG Heuer, Breitling, and Omega. A separate bridal area incorporates a VIP space for private sales, offering an exclusive and intimate setting for special purchases.

Custom details are woven throughout the boutique, from casework that integrates storage and point-of-sale functions to a bar area with beverage service, display, and audio/visual elements. A central chandelier serves as a striking focal point, reinforcing the store’s refined aesthetic. Externally, the design centralizes the main entry and introduces a continuous canopy element with signage, enhancing the boutique’s presence and accessibility.

This store redefines luxury retail for REEDS Jewelers, blending heritage, innovation, and customer experience into an exquisitely curated environment.