Greenville, South Carolina

This project transforms a traditional open mall storefront into a refined boutique environment, carefully crafted within a defined budget. The design seamlessly integrates dedicated brand experiences, featuring Tudor, TAG Heuer, Breitling, and Omega, alongside a separate bridal area, ensuring a thoughtfully curated luxury retail journey.

The exterior design enhances the store’s presence by centralizing the main entry and introducing large storefront openings, maximizing visibility and inviting customers into the space. Through strategic planning and refined detailing, this conversion successfully balances brand identity, functionality, and an elevated shopping experience within the constraints of an evolving retail landscape.