Towson, Maryland

This project was a wonderful collaboration with our client, exploring the nature of the client experience, the flow through a jewelry store, innovative presentation formats, and the strategic positioning of Rolex, Cartier, and David Yurman environments. The result is a mall store with exceptional visibility and presence, achieved through a careful balance of symmetry and form.

A key highlight of the project was the opportunity to work with local craftsmen to design and fabricate the custom displays and ceiling elements, creating a distinctive architectural language that enhances the store’s ambiance. This collaboration not only elevated the design and craftsmanship but also reinforced the jeweler’s deep-rooted connection to the community.

The final design successfully blends luxury, functionality, and brand storytelling, delivering a retail environment that is both visually striking and seamlessly intuitive for clients as they explore the collections.